What is Snapshot Culture?
A: Snapshot Culture is a program designed to encourage parents, families and friends to connect with the school and its children by providing the ability to view and purchase pictures from the school’s website. When families and friends purchase pictures, the school receives 25% of all revenue generated. Snapshot Culture is the perfect program for community building, fundraising and chronicling the year in the life of the school or of a child.
A: Pictures tell stories. They capture and preserve memories, and, since they are personal, they involve everyone. Schools are currently taking more and more digital images. These images are assets – digital assets, of course, but assets nonetheless. Generally speaking, schools do not leverage these assets well. Snapshot Culture allows schools to get full use of those digital assets.
Why post and share pictures?
A: Kids love to see pictures of themselves, and parents love to have pictures of their kids. Pictures create goodwill and good PR for schools; they drive visitors to their website and enhance the site’s personalization and quality. Since digital images provide new and current content to the website, schools are now able to display images of any school activity (e.g., athletic events, fieldtrips, special events, etc.) online.
Where are the school’s images stored?
A: Image files are stored on secure servers at our data center. These images are never made publicly accessible, and are shared only by the school’s explicit direction.
Are the school’s images secure?
How are the images shared?
A: The school identifies pictures or albums that it wants to share through it Snapshot Culture on-line account. Once the specific images are selected for sharing a unique URL link is automatically created that can then be posted on the school’s public website or secure Intranet as a picture gallery.
What is the cost of the Snapshot Culture Program?
A: There is a one-time set-up fee of $50, and an annual fee of $200.
How often does the school get a check from Snapshot Culture?
A: Revenue checks are sent to the schools at the end of the school year along with their photo archive. In addition, the school will be provided a detailed report of the number of images purchased and the corresponding print sizes.
How long do the images stay on the site?
A: For as long as the school likes. Archived images are grouped by year (e.g., 2007-08 Photos). Families and friends can peruse the archives for images of year’s gone bye.
Is there a limit to the number of images a school can have in the Snapshot Culture Program?
A: No, there is no limit to the number of images for each school. The school may store as many pictures as it wishes when participating in the Snapshot Culture Program. There is no additional charge for more images (e.g., storage or upload fees). The more a school puts into the program, the more the school will get out of it.
What if the school does not customarily post images on the school’s website? Can the school still participate in the Snapshot Culture Program?
A: Yes, the school has three choices: 1) the links to the albums created through the Snapshot Culture Program can be placed on a secure school Intranet which would be accessible only through a school-specific ID and Password, 2) the links to the albums could be emailed directly to parents and thus access to those albums would be limited only to those who received the email from the school, or 3) the links could be referenced in the printed material the school sends home to parents and families.
What size pictures are available for purchase with Snapshot Culture?
A: Available picture sizes for purchase are 4x6, 5x7, 8x10, 11x14, 16x20, 20x30, and wallets. Note cards are also available.
What does it cost to purchase a print?
A: Pricing levels are established by each school. Depending on the size of print, the cost could run anywhere from $2 for a 4x6 to $44 for a 20x30. In order to enhance the program’s fundraising potential, each school may choose to adjust these prices upward if it so chooses.
What if the school has 35mm film that has not been developed, can it be included in the Snapshot Culture Program?
A: Undeveloped APS (ADVANTIX®) and C-41 compatible 35mm film can be mailed to us to be processed and published to the school’s online Snapshot Culture account for purchase and sharing. There is no charge for digitizing of each roll of film.
What if some parents don’t want pictures of their children online? Can the school participate in the Snapshot Culture Program?
A: Yes. Most school’s ask their parents to sign a photo-release form that allows the school to use images of students for marketing and other purposes. This release would cover the Snapshot Culture Program as well. If there still is some concern by a small percentage of parents, the school could address those concerns in three ways; 1) the links to the albums created by the Snapshot Culture Program could be placed on a secure school Intranet which would be accessible only through a school-specific ID and Password, 2) the links to the albums could be emailed directly to parents and thus access to those albums would be limited only to those who received the email—in this case, the albums would be accessible only through the email not through the school’s public website or its Intranet, or 3) the links could be referenced in the printed materials that the school sends home to parents and families.
If the school’s digital camera has a sensor of less than 2.0 megapixels, is that a problem?
A: A 2.0 megapixel camera will produce images that could be printed in all of the print sizes offered by the Snapshot Culture Program. A camera of less than 2.0 megapixels will produce images that would be perfectly fine to be printed in the 4x6 or 5x7 size, but might lack some resolution if printed in the 8x10 or larger size. Not to worry. During the ordering process, the sizes of prints that each image will support will be indicated.
Is there a limit to the number of people from each school who can upload images?
A: No. Any faculty, staff, or administrator can upload images. Training will be provided to anyone who will be a part of that process for the school.
Does the school need specific software to upload images?
A: No. We simply provide your school with a unique username and password for uploading at our Upload Center on the Snapshot Culture website.
What is the cost of shipping once the prints have been ordered?
A: US Postal Service First-Class Mail pricing is as follows: 1-10 prints-- $1.79; 11-20 prints-- $1.99; 21-30 prints-- $2.49; 31-50 prints-- $2.99; 51-75 prints-- $3.99; 76-100 prints-- $4.99; for each 50 print increment the price rises from $1 - $2.50 per increment.
What other services does Snapshot Culture provide?
A: Plenty – all of which are free to the school.
- Archiving of all images to CD once per year.
- Cropping, correcting red-eye, and some Photoshop services.
- Uploading of all digital images for the school, if desired.
- Use of Snapshot Culture Lightbox, our one-on-one email marketing services to promote the program to the school’s parent and families.
- Detailed annual revenue reports.
What if our school simply wanted to try the program out? Is there a way to do that?
A: Yes. We have a Trial Run Program that allows the school to experiment with the program for as long as it likes at no charge and no obligation.
What quality of print can families expect to receive from the digital images?
A: The prints are high quality and frame ready. We use Fuji’s Chrystal Archive paper products which produces prints with brighter colors and sharper whites. Anti-fading agents in the paper help white areas resist yellowing which guarantees a long display life.
If I have a question not answered here, where can I get more help?